{"product_id":"idole-now-eau-de-parfum","title":"Idôle Now Eau De Parfum","description":"\"Idôle Now fragrance inspires the future of perfumery adding more richness and boldness to the perfumers palette.\u003cbr\u003e Idôle Now merges high quality natural ingredients with science. A whole new dimension is opening, augmenting nature with science. \u003cbr\u003e \u003cbr\u003e - A richer, bolder more caring fragrance. \u003cbr\u003e - A powerful trio of iconic ingredients augmented with science: the uplifted Rose, the nature print orchid accord and the sustainable vanilla infusion enriched with a repurposed natural origin vanillin.\u003cbr\u003e - A new fragrance inspiring the future of perfumery by bringing to the perfumers palette a whole new world of possibilities.\" \u003cbr\u003e \"Idôle Now is our first floral fragrance inspired by nature, augmented by science. \u003cbr\u003e Merging high quality natural ingredients with science,Idôle Now fragrance inspires the future of perfumery adding more richness and boldness to the perfumers palette. \u003cbr\u003e A fragrance pushing the fragrance bounderies further in a more addictive way through fluffy vanilla facets. \u003cbr\u003e At the heart of this new fragrance, a powerful trio of iconic ingredients augmented with science: \u003cbr\u003e The uplifted Rose, the once uncapturable Malaysian Orchid accord and the natural Vanilla infusion from Madagascar augmented with enriched repurposed biotech vanillin. \u003cbr\u003e \u003cbr\u003e With its fiery bottom top lacquering, our new power totem represents the light of a new dawn. A sunrise like a new opportunity to unite again and to build together a better future. \" \u003cbr\u003e \"Driven by her inner force, she is now ready to take the reigns. What if you are the one to change it all? \u003cbr\u003e One thing is for certain: NOW is the time to ride fast together to put into action this unstoppable trail. \u003cbr\u003e Feel this limitless energy growing inside you. A powerful thrill you can only live if you are about to change things. \u003cbr\u003e Idôles are trailblazers and together, they open a new way.\u003cbr\u003e \u003cbr\u003e Inspired by the light of a new dawn, the new Idôle power totem is now colored with a fiery sunrise growing in intensity from top to bottom. \u003cbr\u003e A sunrise like a new opportunity to unite again and to build together a better future. \u003cbr\u003e Idôle Now is an unapologetical scent encapsulating the strength of a generation that are not asking for change any longer. Their time is now or never. And NOW this generation of leading women are ready to embody this change. A collective change, like an unstoppable wave that none of them are ready to let go.\u003cbr\u003e \u003cbr\u003e The outer pack is FSC™ MIX certified and its embossed new mantra serves as a reminder to always wave boldly what you strongly believe in. \" \u003cbr\u003e \" THE UPLIFTED ROSE \u003cbr\u003e Merging its essence and for the first time its water, our Idôle iconic rose expresses all its natural facets in a new invigorating note.\u003cbr\u003e The Idôle Rose is upcycled through the use of discarded Rose water and then reinfused in the final formula.\u003cbr\u003e \u003cbr\u003e What is upcycling for fragrance ?\u003cbr\u003e Also known as creative re-use, upcycling is all about transforming leftover materials into higher quality unique products.\u003cbr\u003e A vital way for all of us to make better use of the earth’s resources and reduce our impact on the environment.\" \u003cbr\u003e \" THE NATURE PRINT ORCHID ACCORD\u003cbr\u003e Idôle Now captures malaysian orchid scent without harming it thanks to the headspace technology. \u003cbr\u003e A unique natural scent translated into a musky orchid accord adding a touch of warm elegance to Idôle Now powerful trail while preserving the flower.\u003cbr\u003e \u003cbr\u003e What is headspace for fragrance ?\u003cbr\u003e Headspace allows us to capture the composition of the natural orchid then reproduce its scent without any damages to the flower. \" \u003cbr\u003e \"THE AUGMENTED VANILLA DUO\u003cbr\u003e Using biotechnology, Idôle Vanilla Bourbon infusion is now augmented with natural Vanillin made of repurposed ingredients. \u003cbr\u003e A new irresistible facet, blooming with an even more addictive and powerful trail.\u003cbr\u003e \u003cbr\u003e What is a repurposed ingredient for fragrance ?\u003cbr\u003e Repurposing an ingredient is giving it a second life while reinventing it. \"","brand":"LANCÔME","offers":[{"title":"50ml","offer_id":46965499822413,"sku":"E001557334","price":103.0,"currency_code":"EUR","in_stock":true},{"title":"25ml","offer_id":46965499789645,"sku":"E001557335","price":64.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/3307\/6930\/files\/3614273927345_1_bde51f37-c358-4a81-9c65-2bb47b20205d.jpg?v=1689596985","url":"https:\/\/era-department-stores.myshopify.com\/products\/idole-now-eau-de-parfum","provider":"MPM Distributors Ltd","version":"1.0","type":"link"}